Save time.
Grow
revenue.
Cut costs.
Niddy puts AI to work in UK retailers, brands and established businesses, taking the repeat jobs off your team.
What you get
Niddy builds AI around how your business already works, aimed at three results.
Time
Hours back every week.
Niddy's AI sorts and drafts the emails, invoices, rotas and reports, so your team can get on with the work that needs them.
Revenue
More work won.
Quotes and replies go out the same day, and the follow-ups that usually get forgotten actually happen.
Savings
Less money leaking.
Fewer mistakes, less double handling, and the costs hiding in your numbers spotted early.
For teams with a pile of admin
We started with retailers and brands. The same approach works for any established UK business whose team does the same jobs every week.
- Retailers and brands
- Wholesale and distribution
- Trades and services
- Professional practices
- Manufacturers' offices
- Agencies
Every layer of the job
Niddy looks at the repeat work across your whole business, not just one desk.
- AdminEmails, invoices, rotas and reports, sorted and drafted.
- Quotes and bookingsQuotes, job sheets and bookings out the same day.
- Client paperworkLetters, files and client admin, prepared for a qualified person to check.
- Orders and returnsOrders, stock and returns admin, with customer replies drafted for your team.
How it works
Audit
We start with a fixed-fee Audit that needs minimal time from you. It shows where AI will pay in your business and roughly what it's worth. If it doesn't find ten times its fee in estimated annual value, you get the fee back.
Build
We build one workflow at a time, each as a fixed-fee sprint around the systems you already use, so you see it working on real jobs before the next one starts.
Look after
Monthly support keeps everything we build checked, updated and improving as your business changes.
- Fixed fees, agreed up front
- Never a share of your revenue
- Professional indemnity insured
- UK registered company
How Niddy keeps AI safe
Every project runs on written rules: what the AI can do, what it can't, where your data goes and who answers for it.
An AI policy your team can follow
If you don't have one, we write a plain-English AI policy with you, fitted to the policies you already have, and walk your staff through it.
Clear guardrails
Every agent has written limits: what it can do, what it can't, and when it hands over to a person.
Email drafts, people send
Any AI connected to email only drafts. It's enforced at the mailbox permission, so it can't send.
Your data in a safe workspace
Used for your project only, never to train AI models. Every tool that touches it is named in your engagement letter, given only the access it needs, with training and data-sharing off where the tool allows.
People make the big calls
Where a decision is regulated or needs judgement, AI prepares the work and a qualified person decides.
A named owner, looked after
Every agent has a named owner in your business, and we review, check and update what we build as part of our monthly support.
What we've found so far
One independent UK retailer's Audit identified a five-to-six-figure annual profit opportunity, most of it in jobs nobody would call clever.
Read the case study. We don't name clients without their OK.
Who's behind Niddy
James, our founder, has run multiple businesses with AI and brings an operator's view to helping yours.
Guides
Plain-English guides from Niddy on putting AI to work: what it costs, how to choose help, and what it does in your sector.
Costs and choosing
By sector
By job
Funding
Questions we get asked
What does Niddy do?
Niddy puts AI to work in established UK businesses, starting with retailers and brands. We find the repeat jobs AI can take on, build it around how you already work, and look after it.
Is it just for retailers?
No. Retailers and brands are where we started, and we also take on established businesses in other sectors that have a team and repeating admin.
Will AI send emails or messages without us?
Not by email: anything we build that touches email only drafts, and a person sends. Other agents work within set limits and hand over to a person.
How much of our time does it take?
Very little. We need minimal time from you and your team.
What does it cost?
Every project starts with a fixed-fee Audit, and each build after it is a fixed fee agreed before work starts. We never take a share of your revenue. Current prices are on our pricing page.
How quickly will we see results?
The Audit takes five days and shows where AI will pay first. After that we build one workflow at a time, so you see each one working on real jobs before the next starts.
Do we need new software?
Usually not. We work with the systems you already have.
Got jobs AI could take on?
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